Mack Canada Inc.  |  Case Study

Client: Mack Canada Inc.

Project: MackDogBlog.com

Scope & Objectives: The idea of the MackDogBlog was presented to Mack Canada as an innovative means of presenting their upcoming Performance Truck Tour. It became an innovative vehicle to entice truck drivers to test drive a Mack Truck.

Strategy & Solution: By creating the MackDogBlog, we differentiated Mack Canada from its competitors. The traditional media used by the majority of trucking manufacturers are trucking journals, posters at trade shows and trinkets. The MackDogBlog positioned Mack as being a different kind of trucking company and encouraged participation and interaction from their current and perspective customers.