Alcon Canada Inc.  |  Case Study

Client: Alcon Canada Inc.

Project: All-in-One Brochure

Scope & Objectives: Alcon realized a need for a new sales and educational tool that detailed their complete product offering as well as educate patients on cataract surgery.

Strategy & Solution: A brochure explaining the benefits of cataract surgery, along with three product inserts that highlight Alcon's cataract intraocular lenses, was developed. This brochure was created with the patient in mind, and came with a counter card for display in ophthalmologists' offices.